If you are a website administrator who is heavily involved in or curious about the statistics for your website’s traffic and visitor information, you have probably heard of (if not already signed up with) the search giant Google‘s well-known statistics tool Google Analytics. It’s an extremely well-known and religiously used analytical tool that will monitor the visitor statistics of your website and how it is accessed within Google, all based on a simple tracking code that is added to your website.
Some time ago, Google added an SEO report section to their well-known analytics service. You need to enable Search Console integration to access this section, although some of the data can be found elsewhere in Google Analytics (or GA). It makes use of some features found in Google’s Webmaster Tools and supplements these with tools of its own. If you want to use GA to draw conclusions about your SEO straetgy, you should certainly be looking for these key pieces of information:
- Queries – The total number of search queries that returned pages from your site results over the given period. These numbers can be rounded, and may not be exact.
- Query – A list of the top search queries that returned pages from your site. You will usually find that many are “not provided” which results from users being logged in and Google choosing to keep their data private. However, the data that is shown can still be useful if you have enough visitors.
- Impressions – The number of times pages from your site were viewed in search results, and the percentage increase/decrease in the daily average impressions compared to the previous period. (The number of days per period defaults to 30, but you can change it at any time.)
- Clicks – The number of times your site’s listing was clicked in search results for a particular query, and the percentage increase/decrease in the average daily clicks compared to the previous period.
- CTR (clickthrough rate) – The percentage of impressions that resulted in a click to your site, and the increase/decrease in the daily average CTR compared to the previous period.
- Average Position – The average position of your site on the search results page for that query, and the change compared to the previous period. Green indicates that your site’s average position is improving. To calculate average position, it takes into account the ranking of your site for a particular query (for example: if a query returns your site as the #1 and #2 result, then the average position would be 1.5).
(Based on information taken directly from Google)
Using Google Analytics to its full potential can be tricky, but most of the features are easily accessible to the majority of users. It’s an invaluable source of information about a huge range of factors that influence your website’s success, in terms of SEO and also user experience and ultimately online business success. If you don’t already have your site set up in Analytics this should really be something you look into.
It is always useful to have more tools at your disposal when trying to increase the value of your website in the eys of search engines. There are so many factors to consider it is almost impossible to devise a strategy without some sort of software to guide you and collate all the relevant statistical information. Some tools are free and can give you quick, simple insights, while others require purchase or subscriptions but offer a lot more detailed information or more advanced functionality.
One such tool is SEO Administrator, which includes the following quality tools that will help analyse your website’s popularity on Google, Yahoo and Bing.
- The Ranking Monitor Utility – This SEO tool uses your website’s keywords to obtain the ranking position of your website from a wide range of search engines.
- The Link Popularity Checker – The number of inbound links to your website is a major factor in successful search engine promotion, and this tool analyzes these links.
- The Site Indexation Tool – This SEO tool checks for website page indexing. Before being included in keyword-based search results, a web page needs to be indexed by the search engines. SEO Administrator reveals the pages of your site that have been indexed by various search engines. The program supports all major international search engines.
- The Site Analyser – The Site Analyser module is an SEO software tool that includes a broken link checker, sitemap creation software, and robots.txt file generator. It finds broken links and images, checks the Google PageRank value for every page, searches for errors in html code, and generates html and Google-compatible xml sitemaps for your web site.
- The HTML Analyser – The HTML Analyser module is a program that analyzes html page content. The program provides a full report on the weight and density of keywords and keyphrases in your web pages, as well as providing a preliminary analysis of your own site. It can also be used to analyse your competitors’ sites as well.
With powerful software like this at your disposal (and there a huge number of alternatives available too), you might find you have all the tools you need to optimise your website thoroughly. This depends on whether you already have all the necessary technical expertise and experience required to interpret the information your tools have unearthed.
Gmail, the search engine giant Google’s web-based e-mail system, has always included features that you can use to textually search to find specific messages within the various folders of your e-mail account. The unique search features that Gmail includes makes it easy for users to navigate around their e-mail messages.
Earlier this month, Google announced on their Gmail blog that they have added even more search features to their quality e-mail service. Christian Kurmann, a Software Engineer for Google, announces these changes:
We’re always looking for ways to make it faster and easier for you to find your messages using search in Gmail. So starting today, you can now search emails by size, more flexible date options, exact match, and more.
One of the new implementations that Gmail has added to the search functionality is the option to find e-mail messages by filesize. For example, if you want to find an e-mail message 4MB or larger, you can input “size:4m” (without quotes). You can also list e-mails older than a specific date by using the older_than: operator.
What do you think about Gmail’s e-mail text search functionality? Does it help you find e-mail messages in a more organized and timely fashion? Please leave your feedback in this post’s comments section.
Recently, the search engine giant Google published a list of 65 changes that they have implemented during August and September to help improve your search experience on their search engine. These changes span from various aspects of how searching the web affects you, such as: page quality, knowledge graph, autocomplete, freshness, and local.
The aspect of “local searching” on Google is a big concentration, because of a lot of us perform searches looking for local people, places, and events. A list of the local-related improvements that Google has implemented and updated are provided below:
- #83659. -project “Answers”- We made improvements to display of the local time search feature.
- nearby. -project “User Context”- We improved the precision and coverage of our system to help you find more relevant local web results. Now we’re better able to identify web results that are local to the user, and rank them appropriately.
- #83377. -project “User Context”- We made improvements to show more relevant local results.
- #83406. -project “Query Understanding”- We improved our ability to show relevant Universal Search results by better understanding when a search has strong image intent, local intent, video intent, etc.
- #81360. -project “Translation and Internationalization”- With this launch, we began showing local URLs to users instead of general homepages where applicable (e.g. blogspot.ch instead of blogspot.com for users in Switzerland). That’s relevant, for example, for global companies where the product pages are the same, but the links for finding the nearest store are country-dependent.
What do you think about these search aspects that have been worked on by Google? Please let us know below in this post’s comments section.