Google Improves Local Search


Recently, the search engine giant Google published a list of 65 changes that they have implemented during August and September to help improve your search experience on their search engine. These changes span from various aspects of how searching the web affects you, such as: page quality, knowledge graph, autocomplete, freshness, and local.

The aspect of “local searching” on Google is a big concentration, because of a lot of us perform searches looking for local people, places, and events. A list of the local-related improvements that Google has implemented and updated are provided below:

  • #83659. -project “Answers”- We made improvements to display of the local time search feature.
  • nearby. -project “User Context”- We improved the precision and coverage of our system to help you find more relevant local web results. Now we’re better able to identify web results that are local to the user, and rank them appropriately.
  • #83377. -project “User Context”- We made improvements to show more relevant local results.
  • #83406. -project “Query Understanding”- We improved our ability to show relevant Universal Search results by better understanding when a search has strong image intent, local intent, video intent, etc.
  • #81360. -project “Translation and Internationalization”- With this launch, we began showing local URLs to users instead of general homepages where applicable (e.g. instead of for users in Switzerland). That’s relevant, for example, for global companies where the product pages are the same, but the links for finding the nearest store are country-dependent.

What do you think about these search aspects that have been worked on by Google? Please let us know below in this post’s comments section.


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