Content writing is a specific skill, and not everyone can do it. Even less great writers can also turn their abilities to search engine optimisation. If you have the formula for writing great, engaging content that’s also optimised to get your site found online, you’re quids in.
But how can you get to the point where you can comfortably balance these objectives and produce something great? Here are a few important tips which could help you reach that stage.
Keep people on your page
This is the number one thing you have to be doing.
However you do it, keeping people on your site for longer and maintaining their interest is crucial for writing like an SEO professional. This is because bounce rates have an impact on positions, and keeping people on your site for several minutes on average could get your ranking significantly higher than if people tend to leave after only a few seconds.
You might do this by creating a clear, simple structure for your writing. Huge paragraphs or vague, meandering articles will cause people to click away quickly. Very short sentences and paragraphs can help to keep things moving.
A search engine needs to be able to understand what your page is about in order for it to rank for desirable keywords and queries.
This might not be that clear from just one or two words, so rather than repeating your main phrases over and over with generic fluff in between, you need to be clear on what context you’re talking about your subject in. This might mean including many more related search terms, questions and answers, so that Google can see a clear link.
Use unique search queries
If you want to get to the top of a search engine results page, there is one great way to do this: come up with a target query that hasn’t already been taken.
Think outside the box with this one, starting with your own brand or business name. This should be unique so that you can rank at the top for your own name. If you can achieve that, you know people will find you when they hear about you, and all your advertising efforts will eventually help generate natural organic traffic.
Beyond this, start coming up with unique names for any content you want people to find. Give unique and snappy names to your products, services and even ideas that you share. Come up with article titles which answer questions that haven’t been answered, even though people may be searching for help on the matter.
Take a specific online course
Still struggling to balance all your requirements when writing?
The best way to learn a new skill is usually to be taught by an expert. You can do this online, often for free, by enrolling in a course where lessons are delivered in video format and supported by downloadable resources. A writing course could be exactly what you need to polish up your skills.