When creating a website (especially from scratch), it is always best to insert meta information into the header of your website’s HTML code, if that’s how you’re building your site. This way, when search engines crawl your website, the search engines’ crawlers will look at the meta information of your website first to include keywords and phrases for your snippet. Meta information is also important to have when submitting your website to various link directories, so that information can easily be obtained for your directory listing.
If you are unsure of what meta information is, this is the description and keywords that you insert between the meta tags included within your website’s header information. For more information about how to insert meta code into your website, please review this information from the W3C.
If you would like to view your website’s header information without having to dig through its HTML code, and you don’t have a CMS or a system that supports this, you can use a tool like MetaHeaders. This service will display the following information pertaining to your website:
- A summary of your website’s hosting information, such as its IP, datacenter location, and web server software.
- Meta tags, including robots, content type, keywords, refresh, cache control, pragma, and many more.
- Headers including date, last modified, content length, content type, and other information.
This tool is also great to use to view your competitors’ meta information. This way, you can see what kind of information your competitor is using to draw in their customers through SEO and potentially take some inspiration, depending on how well they’re actually ranking. Meta data software won’t tell you everything you need to know to go about making your website more search engine friendly, but if you’re stuck you might find it gives you a valuable insight.