Traffic is the lifeblood of any successful web venture. Without people looking at your website, it effectively doesn’t exist. If nobody is interested, how can they pay you for what you have to offer? There are many different ways to increase web traffic to your site.
Search Engine Optimisation
Your main web traffic portal will be a major search engine like Google, Bing or Yahoo. Search engine optimisation (SEO) involves configuring your website so search engines will put it at the top of the rankings, which will increase website traffic exponentially. SEO is about using the proper key phrases that people are searching for as well as using a variety of other methods to “game” the search engine system. Additionally, you have to register your website with the search directories, exchange links with other relevant websites in your field, and ensure that it contains no red flags.
Search engine optimisation is vital for any web entrepreneur to use. It is also important to ensure that the right techniques are used depending on the type of site you have. For example, if you have a WordPress site, it’s important to understand how to do WordPress SEO to give your site the best possible chance at Google. SEO for WordPress, just like for other sites, does vary so make sure you always optimise in the best way.
Increasing web traffic may be as simple as posting a link to your Twitter, Facebook and other social media websites. You could ask friends or acquaintances to post a link to their feeds, which may get website traffic in droves. Social media or “viral” advertising is based on one person starting a campaign, leading to massive word-of-mouth-fueled results.
Of course, the simplest way to increase web traffic is simply to buy it from one of many organizations offering thousands of hits at incredibly reasonable prices. The hope when you get web traffic is that some of it will stick. While purchased traffic isn’t as reliable as search-based traffic, you can buy targeted traffic in order to have a larger percentage of people visit who are actually interested in what you’re selling.
Google Adwords offers a unique form of advertising and web traffic increase known as PPC. You purchase a given keyword to which Google links your site. If anyone searches for that keyword, your website pops up in a “featured sites” box. If anyone clicks on that box, you pay Google a certain amount of money for the click. The hope is that you can use your website to monetize that visitor and make the payment worth it.
It is important to note that for PPC and for all the web traffic you buy directly, you need to make sure that the amount of money you spend getting people to your site directly translates into profits. You do this by creating worthwhile, actionable content that convinces viewers to buy your product, service or subscription when they find your site.