If you are an online business owner, then you know that there are countless other businesses that are just like yours and that it is your responsibility, above all else, to persuade people to use your products, your services. But how do you do that online, when you are faced with the task of getting people to even come to your site in the first place? Below, we’re going to discuss how you can use keywords to your advantage to bring more traffic to your website.
Choosing a variety of keywords
When people search the Web, they do so by typing in one or more important keywords. For example, a person searching for platinum earrings might do a search that contains one or both of those words, with or without quotes (which yields an exact result). Search engine optimisation — also known by the abbreviated form SEO — is a method of improving the “visibility” of a website in a list of search results by including certain keywords with a certain frequency. Keyword analysis takes into account what types of things people search for on the Web and what words they use, thus forming an algorithm that can be used for SEO purposes. It is thus important to choose what words to include in the text of your website, as that can affect how likely your site is likely to turn up.
Different types of keywords
They can be grouped into several categories from strong and weak, global and local, singular and plural and so on. But the most important way of grouping them is into short- and long-tail keywords.
Long-tail is defined as a combination of highly searched key phrases that generate relevant phrases. They are among the most valuable kinds in terms of the amount of traffic that they can draw to your website. They can be used for the titles of articles and the headings of press releases, and to help with conversion.
Short-tail keywords, on the other hand, are generic phrases that search engine marketing experts use to generate interest in a website.
Tools you can use
Tools of various kinds can be used to compile lists of keywords that you can refer to for search engine optimisation purposes. Some of the best can be found at WordStream, it’s a free tool that contains an aggregation of over a billion keyphrases collected from more than a trillion search queries! Plus hundreds of related terms were gathered from various sources. You enter your long-tail phrases to find out just how people search for the topic in question. Other tools available from WordStream includes the Keyword Niche Finder and Keyword Grouper.
What to look out for
When you are looking for the right ones to use in your website, you should take into account that very often, niche keywords are used most often when discussing a particular field. It’s also the most used. If your website is a company that markets computer products, some of the niche wording that you will wish to use might include a motherboard, hard drive, USB port, antivirus program, software, word processor, mobile apps and so forth. The use of these can often be more effective than the use of high volume ones.