Month: May 2017

How Social Media Directly Impacts SEO

As any SEO professional will know, social media cannot directly contribute to search engine rankings. Although brands with great social media will often rank higher, it’s important to recognise that one factor did not cause the other in this scenario. Rather, a business may have succeeded with two (or more) specific strategies simultaneously.

However, just because tweeting about your website with your chosen keywords or posting links on your Facebook page will not support higher rankings, that’s not to say that social media can’t be used as a tool to help improve your SEO.

Does this seem like a contradiction? Here are a few examples to explain it.

Posts appearing on SERPs

Tweets can appear on search results pages, so as long as you are posting about relevant topics, you can get your voice heard directly on those SERPs. The same is true of profiles on almost all social networks (e.g. Facebook pages tend to rank highly for company names).

Although your website rankings are not affected, this does mean that you have more chances to engage with your customers and grab their attention, luring them into the parts of the internet that you have control over.

Directing users to content

By the same token, you can use your social profiles to bring additional traffic in from social channels and divert them to pieces of content hosted on your site. If they enjoy what they find, hopefully they’ll stay to see more.

Although your website isn’t ranking any higher as a result of your activities, the increased traffic you get from social referrals will always count as a positive sign, as long as all those visitors are relevant.

Spreading the word

The more you talk about your brand, your products, your services and so on, the more people will take an interest and search for those terms. The more people search, the more chances you have of getting organic traffic. The more traffic you can get, the better chance you have of ranking higher.

Following this logic, getting a conversation going on social media can become a virtuous circle which builds interest in your website and boosts your SEO power.

User experience and trust

Social media is an excellent way to build personal relationships with your customers and users. It gives you an opportunity to make the situation more focused on a person’s individual needs and their experience with your brand online. You can engage with people who leave reviews and find other ways to start conversations which ultimately drive traffic and improve the level of confidence people have in your brand.

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How To Write Better Content For SEO

Content writing is a specific skill, and not everyone can do it. Even less great writers can also turn their abilities to search engine optimisation. If you have the formula for writing great, engaging content that’s also optimised to get your site found online, you’re quids in.

But how can you get to the point where you can comfortably balance these objectives and produce something great? Here are a few important tips which could help you reach that stage.

Keep people on your page

This is the number one thing you have to be doing.

However you do it, keeping people on your site for longer and maintaining their interest is crucial for writing like an SEO professional. This is because bounce rates have an impact on positions, and keeping people on your site for several minutes on average could get your ranking significantly higher than if people tend to leave after only a few seconds.

You might do this by creating a clear, simple structure for your writing. Huge paragraphs or vague, meandering articles will cause people to click away quickly. Very short sentences and paragraphs can help to keep things moving.

Provide context

A search engine needs to be able to understand what your page is about in order for it to rank for desirable keywords and queries.

This might not be that clear from just one or two words, so rather than repeating your main phrases over and over with generic fluff in between, you need to be clear on what context you’re talking about your subject in. This might mean including many more related search terms, questions and answers, so that Google can see a clear link.

Use unique search queries

If you want to get to the top of a search engine results page, there is one great way to do this: come up with a target query that hasn’t already been taken.

Think outside the box with this one, starting with your own brand or business name. This should be unique so that you can rank at the top for your own name. If you can achieve that, you know people will find you when they hear about you, and all your advertising efforts will eventually help generate natural organic traffic.

Beyond this, start coming up with unique names for any content you want people to find. Give unique and snappy names to your products, services and even ideas that you share. Come up with article titles which answer questions that haven’t been answered, even though people may be searching for help on the matter.

Take a specific online course

Still struggling to balance all your requirements when writing?

The best way to learn a new skill is usually to be taught by an expert. You can do this online, often for free, by enrolling in a course where lessons are delivered in video format and supported by downloadable resources. A writing course could be exactly what you need to polish up your skills.

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