What Rankbrain does and how SEO should respond

 

Google recently revealed it has been secretly testing a new element in its infamous algorithm, the set of codes and calculations that decide what order websites are ranked in when people run searches. It’s been nicknamed Rankbrain and the announcement confirms that the rollout is already complete, having been phased in throughout early 2015.

Now Rankbrain is fully implemented and it’s estimated that it’s involved with rankings for around 80% of search queries. “Google has actually said that Rankbrain is the third most important ranking factor now,” says Diana Esho, Managing Director of prominent Leicester SEO company, 123 Ranking. “Although it refuses to confirm what the top two factors actually are. It has been speculated that these two factors are text content (i.e. the words that are used on the website matching the search term) and inbound links from external sources.”